Joshica Kiah Craig is a wife, mother, military veteran, CEO, author of The Strength of Your Strands, and natural hair expert. Founded in Los Angeles, California, Joshica began JOSHICA BEAUTY with a purpose-driven mission: to empower black women everywhere to not only embrace their natural hair but love their natural hair and begin living unapologetically black. Featuring a luxurious line of 100% natural hair care, soaps, body oils, and lip products; the Joshica Beauty line is designed to enrich and nourish natural hair, moisturize the body, and empower the mind. 

You can find follow Joshica on social media @joshicabeauty and @thestrengthofyourstrands

What People Say

“Wearing your natural hair is a statement. It signifies power, beauty, dignity, and confidence beyond measure. You hair speaks volumes.”

Joshica Kiah Craig

“Know that there is strength in your strands and that you are strong for not being afraid to own it.”

Joshica Kiah Craig

Let’s start the journey together!

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