Welcome

About Me

Hi, I’m Joshica. Previously a supply technician in The Air Force, I became a full-time mother of two and CEO in 2015. When I’m not spending time with my wonderful kids and loving husband, I’m sharing about my fascination with natural hair, self-care, and living a healthy life!

The Strength of Your Strands Book

Throughout her life, Joshica Kiah Craig has dealt with assimilating into white America, battling with her self-esteem.  Now the CEO of Joshica Beauty unpacks the lessons on the hair care industry, what it means to be black and learning to love her natural hair. From growing up being called nappy to doing “the big chop” she shares the highs and lows of her natural hair journey and why she chooses to be unapologetically black.

Brimming with venerability and the uncensored truth she takes you along her journey of self-discovery. The Strength of Your Strands is not your average guide to natural hair, it’s for every woman who is struggling to start her natural hair journey and for every woman who is ready to live out her life as her best self. 

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